Can you please introduce yourself and tell us about your education at KTH?
Our names are Carl and Joel, and we have been doing our master’s thesis at inContext. Both of us possess a bachelor’s degree in Industrial Design Engineering, and are currently studying the master’s program Innovation Management and Product Development at KTH Royal Institute of Technology. The track specializes in how to organize and manage processes from both a development project perspective and an organizational structure perspective.
Can you briefly explain the topic of your research?
Our master’s thesis has been about knowledge management. With well-functioning knowledge management, organizations can keep track of their existing knowledge and support a culture of continuous learning and innovation. It is a hot topic due to the ongoing electrification that inContext is operating within! The purpose of our master’s thesis has therefore been to identify critical success factors for knowledge management and, from that, develop a framework for knowledge sharing with a focus on consulting firms.
During your master thesis journey at inContext, what were the significant challenges you encountered, and were there any aspects that you found relatively straightforward?
The greatest challenge that we encountered during our master’s thesis journey was to find the balance between delivering something that both fulfills the academic criteria and at the same time delivers something of value for inContext as an organization. However, with time and persistence and being promoted to sit onsite at the Stockholm office, socialize with coworkers and be included in all activities, we overcame this challenge.

This also boosted our work since it made it easier for us to get in touch with consultants face-to-face, creating more personal connections and therefore reducing lead times. This quickly helped us gain an understanding of who does what, as well as for the consultants to know who we are and what we are up to. Additionally, it has given us a broader view with some good insights on how it is outside of academia and how different companies manage their internal knowledge.
From your experience, how would you describe inContext as a company?
Since the first day we stepped into the office and began our project, we can say that we have felt like a part of the company. With activities such as AWs, table tennis during the breaks, and Go-Karting, a great balance of having fun at and outside of the office has been achieved. A fun fact is that we got in touch during their annual ski trip, and the following year we went on the ski trip! Taking all inContexters out of office and letting us get to know each other on a more personal level has formed this great company-culture. Having such a positive and friendly environment is what we believe is one of the keys to why inContext has had such a successful journey.
We at inContext want to express our sincere gratitude to Carl & Joel and wish them the best of luck in their future adventures! Their research and framework development have given us valuable insights and tools to enhance our knowledge sharing practices. We truly appreciate their dedication and congratulate them on their outstanding achievement. Their work will leave a lasting imprint on our company and the industry as a whole.